13 Types of Keywords



  1. Market segment Keyword

These keywords are common words associated with a specific brand or industry. They target a general information-seeking audience, although they can be more specific to specific marketing needs. For example, someone looking to buy running shoes might search for the general phrase "running shoes" instead of a more specific brand. 

2. Customer defining keywords

These keywords are designed for a specific category of users. For example, you can consider the age of your target audience when using these keywords. You can then research their gender, occupation and place of residence to target a specific group for advertising. Keywords that describe your customer can address your target audience. For example, if you deal in sportswear products, a customer-specific keyword to use might be "adult sports enthusiasts." Try to find customer-defining keywords that reflect your brand's target market demographics.

3. Product defining keywords

These keywords define and describe a product. Customers use product-describing keywords for specific search results, such as specific items. Your brand needs to use product-descriptive keywords to outline the exact products or services of the business. Buyers search for keywords that describe a product when they are in the initial stages of a purchase.

The best way to use these keywords is to first analyze your product list and then come up with a complete description of each product in your list. Next, check your product description and select at least two relevant keywords. Use these keywords as your product description keywords.

4. Product keywords

Product keywords are keywords that are related to specific brands' offerings.

Every brand needs to identify product keywords for all its services and products to help its current and potential clients find its products through search. For example, if you search for a word such as "copier", you will most likely get results from a well-known brand.

The sports industry, as another example, typically takes advantage of product keywords because companies in this industry are associated with major sporting events and athletes. A person searching for a celebrity is likely to come across a wide array of products from their sponsor on the first search page, with their name serving as a keyword for the product.

5. Competitor keywords

These are the keywords that your competitor uses in their marketing strategy to get higher search engine rankings. Conduct keyword research to uncover competitor keywords that other businesses are using to drive traffic to their websites.

6. Long tail keywords

These are usually the longest searched keywords, targeting a specific audience or topic. These keywords have low competition keywords. Keywords also have limited search traffic, making them easier to rank for. Because long-tail keywords are more specific than other keywords, they can have a higher conversion rate than most keywords. A good example of a long-tail keyword might be "best running shoes for injured knees."

7. Short tail keywords

These keywords are also known as generic keywords. Popular, broad search keywords lead to a lot of search traffic. This type of keyword consists of less than two words. Additionally, they rank competitively against most keywords. Short-tail keywords are short and consist of one or two sentences. A good example of a short-tail keyword might be "running shoes."

8. Mid tail  keywords

These keywords fall between short tail keywords and long tail keywords. Although mid-level keywords have relatively high traffic volume, they have higher conversion rates and less competition than other keywords.

9. Intent targeting keywords

These keywords match the user's intent when they are searching for a particular phrase. These keywords are an integral part of paid search. Marketers can use it for intent-driven marketing. Targeted keywords help marketers drive more traffic to their websites, generate more leads and attract better potential customers.

10. Phrase match keywords

Latent Semantic Indexing (LSI) keywords are conceptual phrases that search engines use to understand website content. For example, you could write an article about "Benefits of Eating Eggs." From the topic, you are writing for an audience that wants to know more about the specific benefits of eating eggs. However, you may forget to mention the phrase "diet" somewhere in your essay. Many search engines will still be able to identify and rank your article as a food article.

11. Exact match keywords

Exact match keywords are more similar than short tail keywords. Marketers typically use these keywords to target advertisers whose ads are displayed when an Internet user searches for a specific phrase on a search engine. Advertisers typically bid on these keywords, and search engines use them to target specific audiences with specific ads. Your brand can use these keywords to target people who search for specific terms. Ultimately, these keywords can increase your chances of conversion. Exact match keywords are part of some paid search services.

12. Related vertical keywords

These keywords usually offer a more detailed perspective on your business content. Suppose you own a firm that specializes in selling computer hardware, for example. "Computer hardware dealer" may be a horizontal keyword in this context. A relevant vertical keyword, in this case, might be something like "selling printers" or "ram for sale".

13. Information keywords

Informational keywords are keywords that clients use when searching for general information about a particular topic, product or service. Buyers typically use these keywords in the awareness phase of the buying process. Buyers know they want a specific product or solve a specific problem. Thus, they need relevant information before making a purchase decision. A great example of an informational keyword might be "What are the best fishing rods?"